Biryani Payanam

  • +50%

Boost in Online Engagement

Biryani Payanam teamed up with Ink Now to spice up their online presence and tell their flavorful story in a way that resonated with food lovers across the city. With a focused content marketing and social media strategy, we helped this homegrown brand turn everyday meals into digital moments—driving massive engagement, brand recall, and footfall.

About Biryani Payanam

Biryani Payanam is more than just a biryani joint—it’s a culinary journey. Known for its authentic spices, generous portions, and consistent flavor, the brand has quickly become a local favorite among foodies craving traditional yet bold South Indian biryani experiences.

The challenge

The Challenge

While Biryani Payanam had a loyal offline customer base, they weren’t telling their story online. Their Instagram presence lacked cohesion, there was no consistent voice, and content wasn’t translating into engagement or orders.

Ink Now stepped in to:

  • Build a visual identity rooted in food culture
  • Create scroll-stopping content that blended humor, hunger, and heritage
  • Use reels, food stories, and influencer content to increase visibility
  • Position Biryani Payanam as a ‘must-try’ for foodies in the region

The founders shared:
“We always believed our food spoke for itself—but Ink Now made sure it was heard loud and clear online too. Now people recognize our dishes even before tasting them.”

Services Used:
STRENGTH IN NUMBERS

Business impact

From food styling to storytelling, Ink Now helped Biryani Payanam become a viral local favorite. Our strategy turned their page from a menu board into a digital brand—with fans, comments, and conversions to match.

300%

Increase in social media engagement

4X

Rise in Instagram followers in 3 months

2.7X

Growth in order inquiries via DMs and comments

A Flavor-First Digital Identity

We helped Biryani Payanam become a scroll-worthy brand with a distinct voice—fun, local, spicy, and shareable. Today, their Instagram isn’t just about food—it’s about culture, mood, and cravings.

“Ink Now didn’t just market our biryani. They made it desirable. We’re no longer a hidden gem—we’re the destination.”

The Strategy Included:
  • Food photography & Reels production
  • Meme marketing + festival integrations
  • “Behind the Kitchen” storytelling
  • Regional language captions & trend-jacking
  • Engagement-focused contests & polls

+300%

Engagement
Growth

4X

Increase in
Followers

2.7X

Order Enquiries from Social Channels

Start driving SEO results with Ink Now

Get a proposal